Scope of work
Creative Strategy
/
Integrated Marketing
/
My role
Creative Strategy/ PM - leadership partner for guided pitch & launch strategy.
Client
Nike SB
Year
2025
Nike SB needed help with the launch of the new Nyjah 4 – building a social campaign around Nyjah Huston's signature and creative skate portfolio.
You can't buy your way into this market – you can't fake it. Skateboarders know this and have their own POV for who and what Nyjah Huston is. The goat? The villian? Either way, he's pretty damn good.
DELIVERABLES
3
Locations around CA, USA
4
Nyjah-inspired personas
The team spent time in and around California to capture the unique perspectives of Nyjah – focusing on Skate / Outdoors / DJ'ing / MotoX. The work spanned from the launch film for social channels, to Thrasher Magazine's cover, a one-of-a-kind poster book included with the box, all bringing to life the passion and heart around Nyjah's love for skate culture.
Final look
Relentless passion.
More signal, less noise – that was the brief. We wanted to highlight who Nyjah is, building a world around him.
